Rafmary Baker from Cambridge Business Online Centre Shares Insights on Managing a Growing Business in 2026 in Latest ScaleUp Radio Episode
- 21 hours ago
- 2 min read
Cambridge, 11 May 2026 — Rafmary Baker from Cambridge Business Online Centre recently joined host Kevin Brent on ScaleUp Radio for a live discussion focused on business growth, leadership, and scaling in today’s evolving business environment.
The conversation explored how businesses can grow more effectively by focusing on outcomes, adapting to new tools like AI, and building stronger, more flexible teams. Rather than getting stuck in day-to-day tasks, the discussion highlighted the importance of creating clarity, structure, and momentum to support long-term success.
The episode is structured around three key elements:
1) It begins with the latest AI Pulse update, exploring how tools like Claude Co-Work are extending AI beyond content creation into real workflow automation.
2) It then moves into this month’s ScaleUp theme, focusing on how businesses can build teams around outcomes rather than fixed roles.
3) Finally, it features a live Q&A with Rafmary, offering practical insights and addressing real-world scaling challenges from the room.
Rafmary highlighted how businesses can shift from working harder to working smarter, particularly as new tools and approaches continue to reshape how teams operate. The discussion explored the importance of building clarity around outcomes, strengthening team structure, and creating systems that support sustainable growth.
Reflecting on her experience on ScaleUp Radio, Rafmary also shared how impactful she found Kevin Brent’s book The Entrepreneurial ScaleUp System, particularly his distinction between a “growth mindset” and a “scaling mindset”, and how she applies these ideas in her own ventures.
She explained:
“I have to say — when I read Kevin’s distinction between a growth mindset and a scaling mindset in his book The Entrepreneurial ScaleUp System, something clicked for me. Because most people confuse the two. Growth says: get bigger. Scaling says: get smarter. Growth adds costs as fast as it adds revenue. Scaling finds a way to grow revenue without proportionally growing the headache. And I think the mindset shift that separates the two is this: Scaling businesses stop building around themselves. In his book, Kevin talks about the "owner’s trap" — the founder who becomes the bottleneck, the centre of everything, the person nothing can move without. That is often symptomatic of a growth business. A scaling business? The DNA lives in the system, in the culture, in every team member...not just at the top. The mindset shift is moving from ‘how do I grow this?’ to ‘how does this grow without me?’”
She added that this shift also changes how businesses think about roles and structure:
“In terms of thinking about roles within the business, perhaps we could stop asking ‘do you fit this role?’ and start asking, ‘what new structure emerges when you become part of it?’”
The conversation formed part of a wider ScaleUp Radio session exploring how businesses can evolve their thinking, adopt more scalable systems, and build organisations with forward-thinking approaches to scaling in 2026 and beyond.
Would you like to learn more?
👉 Episode #598 of ScaleUp Club — “AI Agents, Anti-Fragile Teams & Hiring for Outcomes” featuring Rafmary Baker is out now.
Link:
You can also listen on Spotify, Apple Podcasts, and Libsyn.
You can get in touch with Kevin here:
You can contact Rafmary here:
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